The advantages of digital printing for retail stores

The method of promoting and advertising products, services and organisations has been totally transformed because of digital printing. Unlike traditional printing methods that forced limitations on the advertising design and concept of a product, digital printing has opened more visually imaginative ideas. Because of digital printing, there are no longer any boundaries on the creative design of an advertising or promotion campaign.

Digital printing uses the latest technology to create prints that have a better image and clear definition. The biggest advantage of digital printing is that it is within the financial reach of small business owners. Through digital printing, small businesses like local retail stores can design and print promotional banners, marketing posters for advertising and promote their business products and services.

Another important advantage of digital printing is that compared to traditional printing methods, it is quicker. The delivery time for prints through digital printing is much less than the time taken by the companies using conventional printing techniques. Additionally, if there are any changes to the design of the poster or banner, digital printing allows you to make these changes.

Digital printing is a cost-effective and efficient printing method, particularly for smaller quantities of printing orders. The whole process of digital printing is simple. To order your print, all you need to do is visit the website of the digital printing company and upload your picture or poster design. If required, you can select from a wide range of backgrounds, templates, themes or font styles for your print from the website, at no additional cost.

Demand for Printing Education is Raising

Media is a popular way of gathering and sharing information in the world. One thing which is always required for media people is education printing. Without printing education, media people won’t be able to work within time. Even though printing industry is linked with publishing, it has its own importance.

Today, people are looking for a change in their career. They are looking for some special jobs which give happiness as well as excitement. Choosing printing as a career is definitely advantageous. With help of printing education and training, people will come to know about latest printing technologies.

They will be able to create sophisticated and complex printing designs within less time. Printing education helps a person to learn things and become a professional artist. With help of this education printing, a person will be able to design his/her own products. Screen printing training is a great learning experience. It introduces a digital world to people and helps them in learning new techniques for designing products.

Reducing the Cost of Printing

By: Francois Ragnet

Did you know that on average, your company is spending between 3 and 4% of its revenue producing documents, which represents on average $3,400 per employee? Would saving 30% of these costs be interesting? How about, at the same time, reducing your paper consumption by 30-40% and reducing drastically the energy consumption?

Welcome to Managed Print Services. More information, along with very interesting case studies, can be found in this very good article from the Wall Street Journal. It describes “the new business of printing”: moving from a “print more” business model driven by toner, paper and office device sales, to a “print less and better” model targeting reduction in device and usage, and more responsible use of printing - the “Less Paper” office.

Xerox is leading the way (closely followed by HP) of the Managed Print Services market. This market is growing 36% this year, according to Ed Crowley, president of Photizo Group.